Meat-free messages
How Quorn markets its meat-free mince by avoiding the ‘vegetarian’ angle.
John Lewis’ Christmas journey
A look at John Lewis’ Christmas ad for 2012.
Sauce of sexism
In which I overreact, badly, to the perceived sexism of an HP Sauce ad.
Waterstones’ slogans analysed
In which I spend over 2000 words analysing five slogans. Ironically.
Plain English Patrol 4
A round of three ice-cold errors from the current Stella Artois poster campaign.
Bigots write bad
A look at how Core Issues Trust’s intolerant agenda resulted in some really awful creative.
Styles of the unexpected
On the limits of clarity and the possibilities of ambiguity.
Healthy copywriting from 38 Degrees
An analysis of 38 Degrees’ poster campaign criticising the NHS reforms.
It’s all lies
Leo Burnett’s campaign for Rice Krispies Squares works by breaking all the rules.
Sainsbury’s slogans through the years
A review of Sainsbury’s slogans, from ‘Quality perfect, prices lower’ through to ‘Live well for less’.
A compilation of cutesy crisp copy
A look at the copywriting choices made by four of the UK’s premium crisp brands.