Why entrepreneurs love copywriters
Copywriters can provide invaluable aid to entrepreneurs, helping them to clarify new products or propositions through the discipline required for copywriting.
Five grammar rules it’s OK to break
Are rules made to be broken? When it comes to grammar, some are, and some aren’t.
Copywriting is an art, not a science
Some of the things you might look for in a copywriter can’t necessarily be quantified or analysed, but still might make a big difference to your bottom line.
Recording phone conversations makes for better copywriting
For freelance copywriters, recording telephone conversations is a great way to capture the client’s thoughts while letting the conversation flow freely.
Drink, drugs and copywriting
Although we know that some stimulants aid creativity, we avoid them – and many more innocuous things too – in the workplace.
Benefits: the key to effective copywriting
All good copywriting needs to communicate benefits if it is to reach customers effectively.
Ten ways to beat writer’s block
‘Blank page syndrome’ is frustrating and depressing. Fortunately, there are plenty of practical ways to break through writer’s block. Here are ten of our favourites.
Marketing, copywriting and the instinct for balance
Politicians appeal to our instinct for balance with their change agendas. As a marketer or copywriter, you can do the same thing.
Copywriting for relevant attention
Although it’s tempting to case the net wide when seeking attention, what you really need is relevant attention – attention from potentially interested readers.
The best copywriting focuses on your customer, not your company
A common pitfall of copywriting is to focus on the product itself, or the company selling it. Instead, effective copywriting focuses on the customer.