As creatives, we may find ourselves shying away from clichés. But there are times when they’re actually the best tool for the task at hand.
In copywriting, attitude is everything. Be relevant, believable and respectful of your audience if you want to connect with them.
A common pitfall of copywriting is to focus on the product itself, or the company selling it. Instead, effective copywriting focuses on the customer.
If clichés work, use them
