As creatives, we may find ourselves shying away from clichés. But there are times when they’re actually the best tool for the task at hand.
Tag: customer focus
If clichés work, use them
Attitude is everything in copywriting
In copywriting, attitude is everything. Be relevant, believable and respectful of your audience if you want to connect with them.
The best copywriting focuses on your customer, not your company
A common pitfall of copywriting is to focus on the product itself, or the company selling it. Instead, effective copywriting focuses on the customer.