PS4 and iPad Air ads reviewed
Comparing Sony’s PS4 launch ad with Apple’s ‘Pencil’ spot for the iPad Air.
How to write a company tagline
Writing a tagline for your company can be a good way to add character to your brand, differentiate yourself and communicate benefits. This article looks at some of the main types of taglines, and the pros and cons of each, and discussed the special case of B2B taglines.