Tag: attention

Know your B2B value proposition Know your B2B value proposition

Before you approach customers, you should know the particular value and benefit you offer them.

If clichés work, use them If clichés work, use them

As creatives, we may find ourselves shying away from clichés. But there are times when they’re actually the best tool for the task at hand.

Benefits: the key to effective copywriting Benefits: the key to effective copywriting

All good copywriting needs to communicate benefits if it is to reach customers effectively.

Copywriting for relevant attention Copywriting for relevant attention

Although it’s tempting to case the net wide when seeking attention, what you really need is relevant attention – attention from potentially interested readers.