Tag: Boris Johnson

Five metaphors for Brexit Five metaphors for Brexit

Cake, war, game of poker, prison, Holy Grail… how do metaphors shape our thoughts about Brexit?
Remain’s seven big marketing mistakes Remain’s seven big marketing mistakes

Seven mistakes that stopped Remain’s message about the EU getting through.

A new story for Labour A new story for Labour

Some thoughts on Labour’s failure to tell a compelling story in 2015, and how to put it right.