Storytelling

Posts on the use of storytelling as a technique for branding and marketing.

Why stories are special Why stories are special

Why stories are much more than just another marketing technique.

Five metaphors for Brexit Five metaphors for Brexit

Cake, war, game of poker, prison, Holy Grail… how do metaphors shape our thoughts about Brexit?

How to market to Generation X How to market to Generation X

Enough about millennials already. Here’s some advice on reaching those of my generation.

Remain’s seven big marketing mistakes Remain’s seven big marketing mistakes

Seven mistakes that stopped Remain’s message about the EU getting through.

A new story for Labour A new story for Labour

Some thoughts on Labour’s failure to tell a compelling story in 2015, and how to put it right.