Choosing between different slogans can alter the whole strategy of a campaign.
Tag: brand values
On slogans and strategy
Whose tone of voice is it anyway?
Brand tone of voice is a blend of the writer’s voice and the client’s. So who really owns it?
Tone of voice and customer experience
Tone of voice should be consistent throughout the customer experience, but marketers tend to look for easier wins.
Let’s be honest
It’s almost standard practice to stretch the truth as far as we can in our marketing. But is it a good idea?