Forget the engagement and bring the manipulation with these thirteen killer techniques.
Tag: decision making
Thirteen devilishly persuasive copywriting techniques
Marketing with 20:20 vision
Marketers are just as prone to flawed decision-making as everyone else. This post looks at the way in which some common cognitive biases affect marketing decisions.
How to exploit irrational decision-making
Human beings are very bad at making balanced, rational decisions. Here are some of the biases that copywriters can exploit to make a sale.