Graphics and infographics Archives

Thirteen devilishly persuasive copywriting techniques

Forget the engagement and bring the manipulation with these thirteen killer techniques.

Tom Albrighton

October 18, 2016

A great infographic from Copy Hackers on the copywriting wisdom of Don Draper.

Tom Albrighton

May 26, 2015

Storytelling is one of the most popular techniques of marketing communication. But what really makes a good story?

Tom Albrighton

December 10, 2013

A few of the things that a copywriter is.

Tom Albrighton

April 18, 2013

A graphic on what it means to be a copywriter.

Tom Albrighton

February 20, 2013

An infographic summarising some key copywriting ideas and techniques.

Tom Albrighton

September 13, 2012

An infographic about infographics. (Not a serious one.)

Tom Albrighton

November 25, 2011

‘Moorish’ and ‘moreish’ aren’t the same word.

Tom Albrighton

March 30, 2011