Weasel words are used to plant an idea in readers’ minds that is bigger than the actual claim being made. Working from vague, indeterminate facts (or no facts at all), you can generate perceptions that may be completely at odds with reality, without making a definite, absolute or concrete claim that could be open to challenge.
How to use weasel words to bend the truth
Let’s be honest
It’s almost standard practice to stretch the truth as far as we can in our marketing. But is it a good idea?