Ranking isn’t the only thing you should focus on, but it is important.
What business people really think of Twitter
Everyone’s on Twitter now. But what do the late adopters really think about it?
What is PPC brand bidding?
Brand bidding is the practice of running PPC (AdWords) ads to appear when a competitor’s brand is searched for. This article explains why it’s a problem for brand owners, and what they can do in response.
SEO: The toughest sell
With its open-ended budgets, uncertain outcomes and baffling terminology, SEO has to be one of the toughest services to sell