Engagement smells fishy
What a spoof of social-media engagement tells us about what really makes people more likely to buy.
Wackywriting and the cult of Innocent
My thought on the Innocent tone: where it came from, and where it might go from here.
How social media ruined our lives
Social media – so much to answer for. Here’s the case for the prosecution…
Losing faith in social media
Selling through social is an article of faith for marketers. But where’s the evidence?
Behind the digital mask
It’s become the norm to create a shining online persona for ourselves. But should we look before we leap into self-promotion?
What business people really think of Twitter
Everyone’s on Twitter now. But what do the late adopters really think about it?