Why you should write your own blog
Blogging is a special kind of writing, and one that shouldn’t be outsourced.
How to guest post on a blog
Guesting on a blog is a great way to gain exposure and SEO benefit. Here’s how to get the most from it.
The real price of cheap content
The quality of online content determines its value to a business. So why economise when quick, cheap content services can only compromise quality?
Copify, Nublue and quality copywriting
A response to Nublue’s survey of copywriting resources, including a reassessment of the quality of the articles produced for it.
Google Instant, keyword order and the long tail
Google Instant allows users to click away from their search with only part of the search term entered, with potentially important consequences for long-tail phrases.
What is PPC brand bidding?
Brand bidding is the practice of running PPC (AdWords) ads to appear when a competitor’s brand is searched for. This article explains why it’s a problem for brand owners, and what they can do in response.
Content spinning to avoid duplicate content penalties
Content spinning is the practice of reworking online articles to create variants of the same content that search engines see as unique. This article explains how to do it.
Do copywriters need a new name?
Is the term ‘copywriter’ becoming less useful in the age of content mills? Do we need a new way to differentiate ‘content creation’ from ‘content consultancy’?
SEO: The gardener’s perspective
What could Alan Titchmarsh or Monty Don teach students of SEO? Quite a lot, as it turns out – great SEOaks from tiny acorns grow. Read on to learn about the parallels between cultivating plants and cultivating links.