Tag: solution

Twenty business metaphors and what they mean Twenty business metaphors and what they mean

Metaphors shape our thinking as well as our writing. Here are 20 often used in business.

Top 20 B2B copywriting cliches Top 20 B2B copywriting cliches

Your handy guide to the 20 most commonly used B2B copywriting clich├ęs, from ‘solution’ to ‘leverage’.