What a difference a word makes
How Boots shifted its values by adding one word to its brand tagline.
How Boots shifted its values by adding one word to its brand tagline.
Choosing between different slogans can alter the whole strategy of a campaign.
Writing a tagline for your company can be a good way to add character to your brand, differentiate yourself and communicate benefits. This article looks at some of the main types of taglines, and the pros and cons of each, and discussed the special case of B2B taglines.