Google, social search and the future of online PR
The future of search marketing depends on Google’s ability to sift through the spam, in social media and elsewhere. Louis Venter of Mediavision looks in to his crystal ball.
Copify: What copywriting clients won’t get from content mills
Content mills offer copywriting clients the option of low-price, rapidly produced text. However, there are many vital service aspects they’ll miss out on.
Stephen Fry, Nick Griffin and the dark side of Twitter
Social media such as Twitter perhaps make it too easy for us to express our darker feelings.
Twitter, transience and truthfulness
Most Twitter users keep their posts upbeat and positive. But is a relentlessly sunny worldview really truthful?
Tweeting with the enemy
Web 2.0 and social media are powerful enablers of ‘co-opetition’, since they facilitate such easy communication between companies or individuals who are nominally competitors
The future of social media
A few thoughts on how the Twitter and Facebook of today might morph into the friendlier, more integrated real-time social media of tomorrow.
Stupid questions make for clever marketing
Sometimes, those involved in marketing campaigns (both buyers and providers) get lost in a sort of creative love-in, congratulating themselves on a great job and forgetting the core aim.