Tag: social proof

No-one buys alone No-one buys alone

Psychologists picture us making decisions alone, but we hear many other voices when we decide to buy.

Marketing with 20:20 vision Marketing with 20:20 vision

Marketers are just as prone to flawed decision-making as everyone else. This post looks at the way in which some common cognitive biases affect marketing decisions.

Persuasive copywriting 2: Social proof Persuasive copywriting 2: Social proof

Copywriters can exploit the principle of social proof by positioning a product or service as the choice of the majority.