No-one buys alone
Psychologists picture us making decisions alone, but we hear many other voices when we decide to buy.
Marketing with 20:20 vision
Marketers are just as prone to flawed decision-making as everyone else. This post looks at the way in which some common cognitive biases affect marketing decisions.
Persuasive copywriting 2: Social proof
Copywriters can exploit the principle of social proof by positioning a product or service as the choice of the majority.