Blog

How to become a freelance copywriter How to become a freelance copywriter

A guide to becoming a freelance copywriter in the UK market.

Why we should celebrate Blue Monday Why we should celebrate Blue Monday

It’s time to turn ‘the most depressing day of the year’ into an unspecial occasion.

Sell on benefits, but which ones? Sell on benefits, but which ones?

The benefits that seem most obvious aren’t always the most powerful.

The future is ignorable The future is ignorable

The next frontier in tech: devices you don’t have to bother about.

Seven essential winter products Seven essential winter products

Seven products I swear by when the weather turns cold.

Why Ed Miliband needs a new story Why Ed Miliband needs a new story

Language is the window on the soul, and Labour’s is shut tight.

A world without ads A world without ads

What would life be like if advertising didn’t exist?

No-one buys alone No-one buys alone

Psychologists picture us making decisions alone, but we hear many other voices when we decide to buy.

My friend the app My friend the app

Apps are our friends now. So what’s the problem?