A supermarket tagline that’s out of step with the promise of the brand name.
By ignoring older copywriters’ life experience, marketers could be neglecting their most lucrative prospects.
Is copywriting seen as less valuable than design? And what can copywriters do about it?
’Tis the season to be jolly worried. About a lot of things.
Why I feel this year’s John Lewis Christmas ad is a missed opportunity.
Forget the engagement and bring the manipulation with these thirteen killer techniques.