Blog

Vin Chauviniste Vin Chauviniste

An analysis of some highly gendered copywriting from South Africa.

The illustrated copywriter’s dictionary The illustrated copywriter’s dictionary

A handy guide to over 50 of the copywriter’s most trusted friends.

How to become a freelance copywriter How to become a freelance copywriter

A guide to becoming a freelance copywriter in the UK market.

Why we should celebrate Blue Monday Why we should celebrate Blue Monday

It’s time to turn ‘the most depressing day of the year’ into an unspecial occasion.

Sell on benefits, but which ones? Sell on benefits, but which ones?

The benefits that seem most obvious aren’t always the most powerful.

The future is ignorable The future is ignorable

The next frontier in tech: devices you don’t have to bother about.

Seven essential winter products Seven essential winter products

Seven products I swear by when the weather turns cold.

Why Ed Miliband needs a new story Why Ed Miliband needs a new story

Language is the window on the soul, and Labour’s is shut tight.

A world without ads A world without ads

What would life be like if advertising didn’t exist?