Blog

Say what you’re selling Say what you’re selling

If you want to close a sale, first explain what you’re actually selling.

How to market to Generation X How to market to Generation X

Enough about millennials already. Here’s some advice on reaching those of my generation.

The beautiful park The beautiful park

If you loved something, why wouldn’t you want to share it?

The five stages of freelance pricing The five stages of freelance pricing

Five stages that freelancers pass through on the road to charging prices they’re happy with.

A new brand for moderate Labour A new brand for moderate Labour

If the Labour party splits, how could the moderate element rebrand itself?

Remain’s seven big marketing mistakes Remain’s seven big marketing mistakes

Seven mistakes that stopped Remain’s message about the EU getting through.

The danger of simple ideas The danger of simple ideas

Marketers love to keep it simple, but is that always the right approach?

Goodbye, Lynx effect Goodbye, Lynx effect

A look back at Lynx ads of the past, and some thoughts on the latest campaign.

Just what are the John Lewis Christmas ads? Just what are the John Lewis Christmas ads?

A look at the 2015 John Lewis Christmas ad and how the creative strategy behind the ads has developed over the years.