Blog

A world without ads A world without ads

What would life be like if advertising didn’t exist?

No-one buys alone No-one buys alone

Psychologists picture us making decisions alone, but we hear many other voices when we decide to buy.

My friend the app My friend the app

Apps are our friends now. So what’s the problem?

Why I loved the iPod Classic Why I loved the iPod Classic

The iPod Classic offered a purity of experience that its successors just can’t match.

Too much information? Too much information?

Should copywriters immerse themselves in information, or is ignorance a strength?

You are a storyteller… sometimes You are a storyteller… sometimes

‘Storytelling’ as a description is overused, but that doesn’t meant storytelling is dead.

A simple project spreadsheet for freelancers A simple project spreadsheet for freelancers

A free downloadable spreadsheet for keeping track of freelance projects.

How to tell your freelance story How to tell your freelance story

Using storytelling to promote yourself, build confidence and visualise the future.

Midlife music Midlife music

A few forty-fives for your forties.