What would life be like if advertising didn’t exist?
Psychologists picture us making decisions alone, but we hear many other voices when we decide to buy.
The iPod Classic offered a purity of experience that its successors just can’t match.
Should copywriters immerse themselves in information, or is ignorance a strength?
‘Storytelling’ as a description is overused, but that doesn’t meant storytelling is dead.
A free downloadable spreadsheet for keeping track of freelance projects.
Using storytelling to promote yourself, build confidence and visualise the future.