If you want to close a sale, first explain what you’re actually selling.
Enough about millennials already. Here’s some advice on reaching those of my generation.
Five stages that freelancers pass through on the road to charging prices they’re happy with.
If the Labour party splits, how could the moderate element rebrand itself?
Seven mistakes that stopped Remain’s message about the EU getting through.
A look at the 2015 John Lewis Christmas ad and how the creative strategy behind the ads has developed over the years.