Blog

Will a machine replace me? Will a machine replace me?

For the moment, AI can’t touch a human writer. But could that change?

Brands, be yourself Brands, be yourself

A supermarket tagline that’s out of step with the promise of the brand name.

Why you need an older copywriter Why you need an older copywriter

By ignoring older copywriters’ life experience, marketers could be neglecting their most lucrative prospects.

Dougal decides to Leave Dougal decides to Leave

A Brexit fable for those who remember The Magic Roundabout.

Why copywriting is undervalued Why copywriting is undervalued

Is copywriting seen as less valuable than design? And what can copywriters do about it?

This year’s must-have Christmas anxieties This year’s must-have Christmas anxieties

’Tis the season to be jolly worried. About a lot of things.

Why I don’t like Buster the Boxer Why I don’t like Buster the Boxer

Why I feel this year’s John Lewis Christmas ad is a missed opportunity.

Thirteen devilishly persuasive copywriting techniques Thirteen devilishly persuasive copywriting techniques

Forget the engagement and bring the manipulation with these thirteen killer techniques.

Butlin’s copywriting review Butlin’s copywriting review

A copywriting tour round the holiday park at Butlin’s Skegness.