A few ideas for improving the pace and cadence of your copywriting.
How a tiny copy tweak could have saved the #lastsummer campaign from a social-media beasting.
A great infographic from Copy Hackers on the copywriting wisdom of Don Draper.
Some thoughts on how to deal with client feedback on your copywriting.
A handy guide to over 50 of the copywriter’s most trusted friends.
It’s time to turn ‘the most depressing day of the year’ into an unspecial occasion.
The benefits that seem most obvious aren’t always the most powerful.