Storytelling is one of the most popular techniques of marketing communication. But what really makes a good story?
What really makes a good story?
PS4 and iPad Air ads reviewed
Comparing Sony’s PS4 launch ad with Apple’s ‘Pencil’ spot for the iPad Air.
The consumer is your husband
The lack of female creatives is bad news commercially as well as morally.
Sell on features, not benefits
Sometimes, the old adage about benefits v features just doesn’t apply.