Blog

The future is ignorable The future is ignorable

The next frontier in tech: devices you don’t have to bother about.

Seven essential winter products Seven essential winter products

Seven products I swear by when the weather turns cold.

Why Ed Miliband needs a new story Why Ed Miliband needs a new story

Language is the window on the soul, and Labour’s is shut tight.

A world without ads A world without ads

What would life be like if advertising didn’t exist?

No-one buys alone No-one buys alone

Psychologists picture us making decisions alone, but we hear many other voices when we decide to buy.

My friend the app My friend the app

Apps are our friends now. So what’s the problem?

Why I loved the iPod Classic Why I loved the iPod Classic

The iPod Classic offered a purity of experience that its successors just can’t match.

Too much information? Too much information?

Should copywriters immerse themselves in information, or is ignorance a strength?

You are a storyteller… sometimes You are a storyteller… sometimes

‘Storytelling’ as a description is overused, but that doesn’t meant storytelling is dead.