A look at the 2015 John Lewis Christmas ad and how the creative strategy behind the ads has developed over the years.
There’s so much more to working as a copywriter than just copywriting.
Some thoughts on Labour’s failure to tell a compelling story in 2015, and how to put it right.
How a tiny copy tweak could have saved the #lastsummer campaign from a social-media beasting.
A great infographic from Copy Hackers on the copywriting wisdom of Don Draper.
Some thoughts on how to deal with client feedback on your copywriting.