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A simple project spreadsheet for freelancers A simple project spreadsheet for freelancers

Once your freelance career has been going for a while, you may find you’re working on several different projects at […]

How to tell your freelance story How to tell your freelance story

Using storytelling to promote yourself, build confidence and visualise the future.

Midlife music Midlife music

A few forty-fives for your forties.

Four big marketing illusions Four big marketing illusions

Four proven cognitive biases that distort our view of customers.

On describing tone of voice On describing tone of voice

Why writing tone of voice guidelines is harder than it looks.

Would better copy get your vote? Would better copy get your vote?

Could election signs benefit from having more of a message?

20 Twitter anxieties 20 Twitter anxieties

There’s a lot to worry about on Twitter.

Nobody loves brands Nobody loves brands

The idea of brand love doesn’t hold up when we look at our own experience.

Stories are waiting Stories are waiting

How an ad for Eurostar uses the mechanics of story to brilliant effect.