Some thoughts on how to deal with client feedback on your copywriting.
How to deal with copywriting feedback
The illustrated copywriter’s dictionary
A handy guide to over 50 of the copywriter’s most trusted friends.
Why we should celebrate Blue Monday
It’s time to turn ‘the most depressing day of the year’ into an unspecial occasion.
Sell on benefits, but which ones?
The benefits that seem most obvious aren’t always the most powerful.