Blog

A new brand for moderate Labour A new brand for moderate Labour

If the Labour party splits, how could the moderate element rebrand itself?

Remain’s seven big marketing mistakes Remain’s seven big marketing mistakes

Seven mistakes that stopped Remain’s message about the EU getting through.

The danger of simple ideas The danger of simple ideas

Marketers love to keep it simple, but is that always the right approach?

Goodbye, Lynx effect Goodbye, Lynx effect

A look back at Lynx ads of the past, and some thoughts on the latest campaign.

Just what are the John Lewis Christmas ads? Just what are the John Lewis Christmas ads?

A look at the 2015 John Lewis Christmas ad and how the creative strategy behind the ads has developed over the years.

Twelve ideas for a better Twitter Twelve ideas for a better Twitter

Some modest proposals for improving Twitter.

The many hats of the freelance copywriter The many hats of the freelance copywriter

There’s so much more to working as a copywriter than just copywriting.

Aspects of Bagpuss Aspects of Bagpuss

Critical perspectives on the most popular children’s TV character ever.

A new story for Labour A new story for Labour

Some thoughts on Labour’s failure to tell a compelling story in 2015, and how to put it right.