Blog

Put some rhythm in your copy Put some rhythm in your copy

A few ideas for improving the pace and cadence of your copywriting.

For want of a word For want of a word

How a tiny copy tweak could have saved the #lastsummer campaign from a social-media beasting.

Copywriting lessons from Mad Men Copywriting lessons from Mad Men

A great infographic from Copy Hackers on the copywriting wisdom of Don Draper.

How to deal with copywriting feedback How to deal with copywriting feedback

Some thoughts on how to deal with client feedback on your copywriting.

Vin Chauviniste Vin Chauviniste

An analysis of some highly gendered copywriting from South Africa.

The illustrated copywriter’s dictionary The illustrated copywriter’s dictionary

A handy guide to over 50 of the copywriter’s most trusted friends.

How to become a freelance copywriter How to become a freelance copywriter

A guide to becoming a freelance copywriter in the UK market.

Why we should celebrate Blue Monday Why we should celebrate Blue Monday

It’s time to turn ‘the most depressing day of the year’ into an unspecial occasion.

Sell on benefits, but which ones? Sell on benefits, but which ones?

The benefits that seem most obvious aren’t always the most powerful.