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Stories are waiting Stories are waiting

How an ad for Eurostar uses the mechanics of story to brilliant effect.

How to build freelance confidence How to build freelance confidence

Some thoughts on how to be a more confident freelancer.

Write again. Write better Write again. Write better

You can only do your best writing if you embrace rewriting.

Gaming’s greatest moment Gaming’s greatest moment

Why John Marston’s ride into Mexico is gaming’s greatest moment.

The colour of sound The colour of sound

A synaesthetic creative concept for Beats Solo from R/GA.

The case against Santa The case against Santa

Father Christmas: the backlash starts here.

Happy Christmas Happy Christmas

Wishing all our clients, friends and readers a Happy Christmas.

What really makes a good story? What really makes a good story?

Storytelling is one of the most popular techniques of marketing communication. But what really makes a good story?

PS4 and iPad Air ads reviewed PS4 and iPad Air ads reviewed

Comparing Sony’s PS4 launch ad with Apple’s ‘Pencil’ spot for the iPad Air.