Why I don’t like Buster the Boxer
Why I feel this year’s John Lewis Christmas ad is a missed opportunity.
Thirteen devilishly persuasive copywriting techniques
Forget the engagement and bring the manipulation with these thirteen killer techniques.
How to market to Generation X
Enough about millennials already. Here’s some advice on reaching those of my generation.
The five stages of freelance pricing
Five stages that freelancers pass through on the road to charging prices they’re happy with.
A new brand for moderate Labour
If the Labour party splits, how could the moderate element rebrand itself?
Remain’s seven big marketing mistakes
Seven mistakes that stopped Remain’s message about the EU getting through.
Just what are the John Lewis Christmas ads?
A look at the 2015 John Lewis Christmas ad and how the creative strategy behind the ads has developed over the years.