The problem with brand purpose
The phrase ‘we believe’ shows how ‘brand purpose’ gets in the way of a sale.
The story of a book cover
What happened when I tried to imagine a writing book without pencils on the cover.
LinkedIn is just videogaming in a suit
How the LinkedIn app turns networking into a game genre all of its own.
The mistake is the message
Donald Trump uses mistakes in English as communicative tools. Should brands be doing the same?
Why you need an older copywriter
By ignoring older copywriters’ life experience, marketers could be neglecting their most lucrative prospects.
Why copywriting is undervalued
Is copywriting seen as less valuable than design? And what can copywriters do about it?
This year’s must-have Christmas anxieties
’Tis the season to be jolly worried. About a lot of things.