Storytelling

Posts on the use of storytelling as a technique for branding and marketing.

How to market to Generation X How to market to Generation X

Enough about millennials already. Here’s some advice on reaching those of my generation.

Remain’s seven big marketing mistakes Remain’s seven big marketing mistakes

Seven mistakes that stopped Remain’s message about the EU getting through.

A new story for Labour A new story for Labour

Some thoughts on Labour’s failure to tell a compelling story in 2015, and how to put it right.

For want of a word For want of a word

How a tiny copy tweak could have saved the #lastsummer campaign from a social-media beasting.

Why Ed Miliband needs a new story Why Ed Miliband needs a new story

Language is the window on the soul, and Labour’s is shut tight.

You are a storyteller… sometimes You are a storyteller… sometimes

‘Storytelling’ as a description is overused, but that doesn’t meant storytelling is dead.

How to tell your freelance story How to tell your freelance story

Using storytelling to promote yourself, build confidence and visualise the future.

Stories are waiting Stories are waiting

How an ad for Eurostar uses the mechanics of story to brilliant effect.

What really makes a good story? What really makes a good story?

Storytelling is one of the most popular techniques of marketing communication. But what really makes a good story?