Why stories are much more than just another marketing technique.

Cake, war, game of poker, prison, Holy Grail… how do metaphors shape our thoughts about Brexit?

Enough about millennials already. Here’s some advice on reaching those of my generation.

Seven mistakes that stopped Remain’s message about the EU getting through.

Some thoughts on Labour’s failure to tell a compelling story in 2015, and how to put it right.

How a tiny copy tweak could have saved the #lastsummer campaign from a social-media beasting.

Language is the window on the soul, and Labour’s is shut tight.

‘Storytelling’ as a description is overused, but that doesn’t meant storytelling is dead.

Using storytelling to promote yourself, build confidence and visualise the future.