What really makes a good story?
Storytelling is one of the most popular techniques of marketing communication. But what really makes a good story?
PS4 and iPad Air ads reviewed
Comparing Sony’s PS4 launch ad with Apple’s ‘Pencil’ spot for the iPad Air.
The consumer is your husband
The lack of female creatives is bad news commercially as well as morally.
Sell on features, not benefits
Sometimes, the old adage about benefits v features just doesn’t apply.
7 reasons copywriters should blog
Blogging is a great way to develop your skills and grow your business.
Hear your copy with Text to Speech
How to use Apple’s Text to Speech function to hear your words out loud.
What is brand storytelling, anyway?
I don’t know quite what ‘brand storytelling’ means, and I’m not sure anyone else does either.
