Sell on benefits, but which ones?
The benefits that seem most obvious aren’t always the most powerful.
The benefits that seem most obvious aren’t always the most powerful.
The next frontier in tech: devices you don’t have to bother about.
Language is the window on the soul, and Labour’s is shut tight.
Psychologists picture us making decisions alone, but we hear many other voices when we decide to buy.
The iPod Classic offered a purity of experience that its successors just can’t match.
Should copywriters immerse themselves in information, or is ignorance a strength?
‘Storytelling’ as a description is overused, but that doesn’t meant storytelling is dead.
A free downloadable spreadsheet for keeping track of freelance projects.
Using storytelling to promote yourself, build confidence and visualise the future.