The many hats of the freelance copywriter
There’s so much more to working as a copywriter than just copywriting.
A new story for Labour
Some thoughts on Labour’s failure to tell a compelling story in 2015, and how to put it right.
For want of a word
How a tiny copy tweak could have saved the #lastsummer campaign from a social-media beasting.
Copywriting lessons from Mad Men
A great infographic from Copy Hackers on the copywriting wisdom of Don Draper.
How to deal with copywriting feedback
Some thoughts on how to deal with client feedback on your copywriting.
The illustrated copywriter’s dictionary
A handy guide to over 50 of the copywriter’s most trusted friends.
Why we should celebrate Blue Monday
It’s time to turn ‘the most depressing day of the year’ into an unspecial occasion.