How to write engagingly
Engaging writing is conversational, concrete and rooted in the reader’s worldview.
Engaging writing is conversational, concrete and rooted in the reader’s worldview.
The idea of brand love doesn’t hold up when we look at our own experience.
Apparently the consumer, like traditional marketing, is dead. Or is she?
What a spoof of social-media engagement tells us about what really makes people more likely to buy.