engagement Archives - Tom Albrighton

How to write engagingly

Engaging writing is conversational, concrete and rooted in the reader’s worldview.

Tom Albrighton

November 7, 2018

The idea of brand love doesn’t hold up when we look at our own experience.

Tom Albrighton

May 1, 2014

Trigger warning: bum-wiping.

Tom Albrighton

February 7, 2013

Apparently the consumer, like traditional marketing, is dead. Or is she?

Tom Albrighton

May 3, 2012

What a spoof of social-media engagement tells us about what really makes people more likely to buy.

Tom Albrighton

October 27, 2011