Online tone of voice for business
Businesses and professionals need to consider the tone of voice they use in each online/SM channel. Here are some pointers.
Attitude is everything in copywriting
In copywriting, attitude is everything. Be relevant, believable and respectful of your audience if you want to connect with them.
Five grammar rules it’s OK to break
Are rules made to be broken? When it comes to grammar, some are, and some aren’t.
Copywriting is an art, not a science
Some of the things you might look for in a copywriter can’t necessarily be quantified or analysed, but still might make a big difference to your bottom line.
Recording phone conversations makes for better copywriting
For freelance copywriters, recording telephone conversations is a great way to capture the client’s thoughts while letting the conversation flow freely.
Tweeting with the enemy
Web 2.0 and social media are powerful enablers of ‘co-opetition’, since they facilitate such easy communication between companies or individuals who are nominally competitors
Drink, drugs and copywriting
Although we know that some stimulants aid creativity, we avoid them – and many more innocuous things too – in the workplace.
Benefits: the key to effective copywriting
All good copywriting needs to communicate benefits if it is to reach customers effectively.
In praise of simple copywriting
Often, the best copywriting ideas are the simplest. But it takes courage to use them
The future of social media
A few thoughts on how the Twitter and Facebook of today might morph into the friendlier, more integrated real-time social media of tomorrow.
Ten ways to beat writer’s block
‘Blank page syndrome’ is frustrating and depressing. Fortunately, there are plenty of practical ways to break through writer’s block. Here are ten of our favourites.