The contradictory world of the freelancer
From the outside, freelancing must look pretty romantic. But there are just as many drawbacks as positives. This post looks at a few of the contradictions of freelance life.
Verbal disagreement at Barclays
The bigger the text, the harder it is to spot the mistake – as this online banner from Barclays Bank proves.
How to exploit irrational decision-making
Human beings are very bad at making balanced, rational decisions. Here are some of the biases that copywriters can exploit to make a sale.
How to plan your user’s online journey
Your user’s online journey begins long before they arrive at your site, and continues after they leave. Here are some ideas for planning and optimising your user’s path to purchasing.
How to use metaphors in copywriting
Metaphors can make your meaning clearer, but they can also obscure it. This guide explains how to use them for more effective copywriting.
Where next for SEO?
Current search marketing practices, such as article marketing, are clearly unsustainable. But how will search evolve in the future?
Copify: What copywriting clients won’t get from content mills
Content mills offer copywriting clients the option of low-price, rapidly produced text. However, there are many vital service aspects they’ll miss out on.
How the Apple iPad could change digital marketing
The Apple iPad is sure to change the way digital marketers reach certain segments, or promote certain products.
How to use weasel words to bend the truth
Weasel words are used to plant an idea in readers’ minds that is bigger than the actual claim being made. Working from vague, indeterminate facts (or no facts at all), you can generate perceptions that may be completely at odds with reality, without making a definite, absolute or concrete claim that could be open to challenge.
Customer ratings and the tyranny of democracy
Has it become too easy to post negative reviews of companies online?
Persuasive copywriting 4: Authority
The principle of authority states that people defer to experts, and are more likely to accept a suggestion if it is backed up by authority.