Guardian Careers copywriting Q&A this Friday
Tom Albrighton of ABC will be taking part in an online Q&A on ‘Routes into Copywriting’ at the Guardian Careers website this Friday, 15 January, from 12pm to 3pm GMT.
Negotiation for freelances | Part 2 of 2: The negotiation
Part 2 of our guide to negotiation for freelances, covering the actual negotiation.
Negotiation for freelances | Part 1 of 2: Preparation
Part 1 of our guide to negotiation for freelances, covering preparation.
How to write effective case studies
Case studies are a great way to showcase your skills, experience and approach to projects. This guide explains how to create concise, effective case studies.
SEO: Play to win
It’s easy to get over-involved in the cut and thrust of SEO, forgetting that the real aim is to generate new business.
How to write compelling calls to action
Calls to action are an essential part of any marketing material or website. This guide explains how to identify your desired customer response, then craft a call to action to push readers towards action.
If clichés work, use them
As creatives, we may find ourselves shying away from clichés. But there are times when they’re actually the best tool for the task at hand.
Should you say ‘I’ or ‘we’?
One-person enterprises must decide whether to position themselves as people or companies, and whether to say ‘I’ or ‘we’ about themselves.
