In defence of SEO copywriting
The value of SEO and specialist online copywriting is often questioned. But the nature of the online experience means that particular approaches are required if commercial benefits are to be realised.
Google, social search and the future of online PR
The future of search marketing depends on Google’s ability to sift through the spam, in social media and elsewhere. Louis Venter of Mediavision looks in to his crystal ball.
How to plan your user’s online journey
Your user’s online journey begins long before they arrive at your site, and continues after they leave. Here are some ideas for planning and optimising your user’s path to purchasing.
Where next for SEO?
Current search marketing practices, such as article marketing, are clearly unsustainable. But how will search evolve in the future?
Copify: What copywriting clients won’t get from content mills
Content mills offer copywriting clients the option of low-price, rapidly produced text. However, there are many vital service aspects they’ll miss out on.
SEO: Play to win
It’s easy to get over-involved in the cut and thrust of SEO, forgetting that the real aim is to generate new business.
SEO: The toughest sell
With its open-ended budgets, uncertain outcomes and baffling terminology, SEO has to be one of the toughest services to sell