Whose tone of voice is it anyway?
Brand tone of voice is a blend of the writer’s voice and the client’s. So who really owns it?
Bigots write bad
A look at how Core Issues Trust’s intolerant agenda resulted in some really awful creative.
Dennis Waterman’s pathetic passives
The actor’s remarks on domestic violence highlight the evasive use of the passive case.
Buy this, it’s perfect
Exaggeration is the default mode of expression for a lot of copywriting. Is there a better way?