How to define your brand’s tone of voice
Maintaining a consistent tone of voice across all types of written communication is essential. This introduction covers the basics of developing a written tone of voice for a brand.
Is metacopy better copy?
Metacopywriting, or writing text that refers to the content or nature of the marketing message, is an arresting but high-risk tactic. This article weighs up the pros and cons.
Ten unwanted guests at the marketing party
Ten marketing partygoers you don’t want to meet – or to become.
Companies should be themselves in social media
We deride Nestlé and Habitat for their social media fails. But should we really be so dismissive when we see genuine human emotions online?
If clichés work, use them
As creatives, we may find ourselves shying away from clichés. But there are times when they’re actually the best tool for the task at hand.
Let’s be honest
It’s almost standard practice to stretch the truth as far as we can in our marketing. But is it a good idea?
Online tone of voice for business
Businesses and professionals need to consider the tone of voice they use in each online/SM channel. Here are some pointers.
Attitude is everything in copywriting
In copywriting, attitude is everything. Be relevant, believable and respectful of your audience if you want to connect with them.
In praise of simple copywriting
Often, the best copywriting ideas are the simplest. But it takes courage to use them
Copywriting should be conversational, not formal
The best copywriting uses everyday words, not complicated language