Tag: B2B

No-one buys alone No-one buys alone

Psychologists picture us making decisions alone, but we hear many other voices when we decide to buy.

Free copywriting ebook: How to write a B2B website Free copywriting ebook: How to write a B2B website

A concise guide to writing a B2B website, yours to download in return for a tweet.

Know your B2B value proposition Know your B2B value proposition

Before you approach customers, you should know the particular value and benefit you offer them.

Top 20 B2B copywriting cliches Top 20 B2B copywriting cliches

Your handy guide to the 20 most commonly used B2B copywriting clich├ęs, from ‘solution’ to ‘leverage’.