Free copywriting ebook: How to write a B2B website
This is a concise, easily readable guide to planning, structuring and writing a B2B website.
It’s ideal if you’re approaching the task of writing a B2B site for the first time, whether as an in-house marketing professional or a copywriter whose experience is in other areas.
I’ve written B2B sites for a huge range of businesses, including accountants, app developers, architects, builders, consultants, digital agencies, electricians, gas fitters, lawyers, logistics providers, payment service providers, pest controllers and sales trainers. This book contains the key points that I use to guide my work whenever I’m approaching a new B2B website writing project.
The book is 28 pages long, with just over 5000 words, and includes sections on:
- What to think about before you start
- Structuring your B2B website
- Deciding what goes on the home page
- Explaining your products and services
- Demonstrating your capability and persuading prospects to choose you
- Providing background information about your firm
- Including calls to action.
I’ve also added links to relevant posts from this blog, so you can learn more in specific areas.
I hope you enjoy the book and welcome all comments below.
Comments (21)
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Thanks for sharing this Tom. Made me have a rethink about what I recommend to clients about page titles (they often want to be a bit different to the norm). My advice was always that of Steve Krug’s ‘Dont Make Me Think’ and stick to what people are familiar with, but there’s a lot to be said for being more personable (e.g. ‘What We Do’ vs. ‘Services’).
I think ‘What We Do’ is becoming much more common, particularly for ‘white-collar’ firms. It’s a good way to personalise the tone from the outset, I think, albeit longer and maybe clunkier than a single-word heading/link.
Great idea, but when I click the ‘pay with a LinkedIn post’ nothing happens.
I’ve sent you a link via email. Sorry you had problems.
Hello, I Tweeted but can’t seem to download the e-book, am I doing something wrong? 🙂
I’ve sent you an email.
Hi Tom, I Tweeted but can’t download the e-book, am I doing something wrong? please send me the link via email. thank you
I’ve just sent you an email.
hello
Thanks , its very impotant for sale…..Jose carlos
Brazilians copywriters recommend this book
Many thanks for sending me the link via email!
i just cant see the book,
I’ve send you an email.
Thanks for the e-books! I’ve written in the past for Examiner.com and now wish to learn more about freelancing and copywriting. This is a good start.
Hi Tom, I Tweeted but can’t download the e-book. Please send me the link via email. thank you
THANK YOU THANK YOU THANK YOU. I was all but ready to move on to other things from the continual wasted time following links from other “Copy Writers” all the way to the “okay now you have to give me $400.00 for my course blah blah!!!
Having grown up in a family of writers, I have an “Over View” knowledge of what this is about, but no hands on practical experience in it. So your two free ebooks are a true GOD SEND.
Tom Albrighton…you have a friend and fan for life for these two little gems.
Hi Tom
Tried to pay with a tweet but wasn’t successful in receiving the ebook.
Please could you send it through to me via email.
I’ve sent you an email…
Hi again , i was recomended to this book and there is a broken link or error message that prevent me from download the book snif
Sorry, this was because ‘Pay With A Tweet’ has stopped working. I’ve switched to a simple download link so you should be fine now.
paid with twitters. thanks :O)