Donald Trump uses mistakes in English as communicative tools. Should brands be doing the same?

Seven mistakes that stopped Remain’s message about the EU getting through.

Language is the window on the soul, and Labour’s is shut tight.

Storytelling is one of the most popular techniques of marketing communication. But what really makes a good story?

Politicians appeal to our instinct for balance with their change agendas. As a marketer or copywriter, you can do the same thing.