For the moment, AI can’t touch a human writer. But could that change?
Tag: Don Draper
Copywriting lessons from Mad Men
A great infographic from Copy Hackers on the copywriting wisdom of Don Draper.
On slogans and strategy
Choosing between different slogans can alter the whole strategy of a campaign.
How to sell like Don Draper
The expertise of Don Draper in Mad Men shows us that making a sale is about appealing to customers through the most powerful emotional hooks – love and security as opposed to independence, creativity or popularity.