Tag: engagement

How to write engagingly How to write engagingly

Engaging writing is conversational, concrete and rooted in the reader’s worldview.

Nobody loves brands Nobody loves brands

The idea of brand love doesn’t hold up when we look at our own experience.

Scrunch, fold or cringe? Scrunch, fold or cringe?

Trigger warning: bum-wiping.

Long live the consumer Long live the consumer

Apparently the consumer, like traditional marketing, is dead. Or is she?

Engagement smells fishy Engagement smells fishy

What a spoof of social-media engagement tells us about what really makes people more likely to buy.