SEO: Play to win
It’s easy to get over-involved in the cut and thrust of SEO, forgetting that the real aim is to generate new business.
How to write compelling calls to action
Calls to action are an essential part of any marketing material or website. This guide explains how to identify your desired customer response, then craft a call to action to push readers towards action.
Should you say ‘I’ or ‘we’?
One-person enterprises must decide whether to position themselves as people or companies, and whether to say ‘I’ or ‘we’ about themselves.
Let’s be honest
It’s almost standard practice to stretch the truth as far as we can in our marketing. But is it a good idea?
The pros and cons of scary copywriting
Scaring the reader by invoking ‘negative benefits’ can work, but it’s a high-risk tactic.
No USP? No problem
Companies sometimes try too hard to find and exploit a USP. You can still market effectively without one, so relax if there’s no obvious candidate.
Why entrepreneurs love copywriters
Copywriters can provide invaluable aid to entrepreneurs, helping them to clarify new products or propositions through the discipline required for copywriting.
Persuasive copywriting 1: Liking
The principle of liking can be exploited to persuasive effect by setting up a rapport with the reader.
Online tone of voice for business
Businesses and professionals need to consider the tone of voice they use in each online/SM channel. Here are some pointers.
Attitude is everything in copywriting
In copywriting, attitude is everything. Be relevant, believable and respectful of your audience if you want to connect with them.
Copywriting is an art, not a science
Some of the things you might look for in a copywriter can’t necessarily be quantified or analysed, but still might make a big difference to your bottom line.
Benefits: the key to effective copywriting
All good copywriting needs to communicate benefits if it is to reach customers effectively.