Why I don’t do free copywriting samples
A sample will be unrepresentative, and get our relationship off to a bad start.
Good enough is good enough
Building a ‘personal brand’ can be stressful. Sometimes, it’s OK just to show up.
The story of a book cover
What happened when I tried to imagine a writing book without pencils on the cover.
Why you need an older copywriter
By ignoring older copywriters’ life experience, marketers could be neglecting their most lucrative prospects.
Why copywriting is undervalued
Is copywriting seen as less valuable than design? And what can copywriters do about it?
The five stages of freelance pricing
Five stages that freelancers pass through on the road to charging prices they’re happy with.
The many hats of the freelance copywriter
There’s so much more to working as a copywriter than just copywriting.
How to deal with copywriting feedback
Some thoughts on how to deal with client feedback on your copywriting.