Freelancing

Posts dealing with the ups and downs of freelancing, with reflections on the freelance life and ideas for making it a little easier.

On becoming an expert On becoming an expert

You may not recognise yourself as an expert, but your younger self would.

Why I don’t do free copywriting samples Why I don’t do free copywriting samples

A sample will be unrepresentative, and get our relationship off to a bad start.

Good enough is good enough Good enough is good enough

Building a ‘personal brand’ can be stressful. Sometimes, it’s OK just to show up.

Listen to the silent Listen to the silent

Why do we see introversion as a weakness, not a strength?

Summertime sadness Summertime sadness

Summer can be a difficult time for the freelance parent.

The story of a book cover The story of a book cover

What happened when I tried to imagine a writing book without pencils on the cover.

Why you need an older copywriter Why you need an older copywriter

By ignoring older copywriters’ life experience, marketers could be neglecting their most lucrative prospects.

Why copywriting is undervalued Why copywriting is undervalued

Is copywriting seen as less valuable than design? And what can copywriters do about it?

The five stages of freelance pricing The five stages of freelance pricing

Five stages that freelancers pass through on the road to charging prices they’re happy with.