Storytelling is one of the most popular techniques of marketing communication. But what really makes a good story?
Tag: Star Wars
What really makes a good story?
How to write a company tagline
Writing a tagline for your company can be a good way to add character to your brand, differentiate yourself and communicate benefits. This article looks at some of the main types of taglines, and the pros and cons of each, and discussed the special case of B2B taglines.