Why stories are much more than just another marketing technique.
For want of a word
How a tiny copy tweak could have saved the #lastsummer campaign from a social-media beasting.
You are a storyteller… sometimes
‘Storytelling’ as a description is overused, but that doesn’t meant storytelling is dead.
What is brand storytelling, anyway?
I don’t know quite what ‘brand storytelling’ means, and I’m not sure anyone else does either.