The real price of cheap content
The quality of online content determines its value to a business. So why economise when quick, cheap content services can only compromise quality?
Copify, Nublue and quality copywriting
A response to Nublue’s survey of copywriting resources, including a reassessment of the quality of the articles produced for it.
The types of copywriter and copywriting
The term ‘copywriting’ is a broad church – there are lots of copywriting specialisations, and lots of types of copywriter. This article explains the main ones.
Do copywriters need a new name?
Is the term ‘copywriter’ becoming less useful in the age of content mills? Do we need a new way to differentiate ‘content creation’ from ‘content consultancy’?
Fully automated copywriter launched
April 1 2010: Content To Serve, the Silicon Valley-based web application developer, has launched the world’s first completely automated solution for copywriting.
Copify: What copywriting clients won’t get from content mills
Content mills offer copywriting clients the option of low-price, rapidly produced text. However, there are many vital service aspects they’ll miss out on.