The real price of cheap content
The quality of online content determines its value to a business. So why economise when quick, cheap content services can only compromise quality?
On funky copywriting
Funky copywriting takes an informal, offbeat and informal tone in order to generate rapport with readers. But it needs to be done with care, and at the right time.
How to define your brand’s tone of voice
Maintaining a consistent tone of voice across all types of written communication is essential. This introduction covers the basics of developing a written tone of voice for a brand.
Could Twitter hurt your reputation?
Most people take a pretty relaxed attitude to the content they post at Twitter. But is this the right approach if you’re looking to promote yourself professionally online?
Fully automated copywriter launched
April 1 2010: Content To Serve, the Silicon Valley-based web application developer, has launched the world’s first completely automated solution for copywriting.
In defence of SEO copywriting
The value of SEO and specialist online copywriting is often questioned. But the nature of the online experience means that particular approaches are required if commercial benefits are to be realised.
Copify: What copywriting clients won’t get from content mills
Content mills offer copywriting clients the option of low-price, rapidly produced text. However, there are many vital service aspects they’ll miss out on.
Top 20 B2B copywriting cliches
Your handy guide to the 20 most commonly used B2B copywriting clichés, from ‘solution’ to ‘leverage’.