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Alderney brochure

Alderney is a tiny, beautiful and peaceful island in the English Channel that is popular with mature independent travellers.

The States of Alderney wanted to create a brochure that would communicate the strengths of the island as a holiday destination

Working in partnership with agency Be A Tiger, we developed the text from existing sources and phone interviews with local experts.


States of Alderney


Be A Tiger


Marketing brochure

Key aim

Encourage holidaymakers to choose Alderney

What we wrote

Choose your own path

Golden rays stream through your window as the sun rises over the sea. The sky is bright and blue, the air crisp and fresh. It’s the start of another perfect day for exploring Alderney on foot.

If you like walking, you’ll love Alderney, with its wide open landscapes, green pastures and rugged cliffs. Although the island is just 3½ miles (5km) by 1½ miles (3km) at its widest point, it boasts over 50 miles (80km) of winding lanes and country paths, covering every part of the island from the main town through to the commons and the coast.

Forget about looking over your shoulder for traffic or clambering onto the verge to let cars pass. Alderney’s lanes are exceptionally quiet, with very little traffic beyond the town, and the speed limit is just 35mph (56kph). So there’s no noise, no fumes and no road rage – just you and the open road.

Alderney’s unspoilt natural environment is a true feast for the senses. In spring, the peaceful wooded valleys are filled with a profusion of blackthorn and elder blossom, while the coastal heathlands are covered with yellow, coconut-scented gorse. By summer, the coastal tracks are alive with thousands of wild flowers of every shape and colour.

As you walk, keep your eyes open for the island’s unusual birds and animals. By day, you might spot a pheasant, kestrel or peregrine falcon, as well as several thousand gannets. Venture out by night and you might be lucky enough to see a black rabbit or one of Alderney’s famous blonde hedgehogs.

Art lovers can take the Alderney Stones walk, which takes in 11 site-specific sculptures created by internationally renowned artist Andy Goldsworthy, each made from materials found locally.

What they say

We are thrilled to be introduced to Tom and delighted at the quality and speed of turn around of his copy. He grasped the concept immediately and the client only had a few minor changes to make on the first draft. A can-do approach and a delight to work with.

Paula Lain

MD, Be a Tiger