How a tiny copy tweak could have saved the #lastsummer campaign from a social-media beasting.
Tag: brand storytelling
For want of a word
What really makes a good story?
Storytelling is one of the most popular techniques of marketing communication. But what really makes a good story?
What is brand storytelling, anyway?
I don’t know quite what ‘brand storytelling’ means, and I’m not sure anyone else does either.