How written tone of voice lets brands communicate consistency, character and value.
What is tone of voice?
The power of long copy
The astonishingly unorthodox packaging used by Kiehl’s is a lesson in how and when long copy can add major impact.
Tone of voice and customer experience
Tone of voice should be consistent throughout the customer experience, but marketers tend to look for easier wins.
How to define your brand’s tone of voice
Maintaining a consistent tone of voice across all types of written communication is essential. This introduction covers the basics of developing a written tone of voice for a brand.