How written tone of voice lets brands communicate consistency, character and value.
The astonishingly unorthodox packaging used by Kiehl’s is a lesson in how and when long copy can add major impact.
Tone of voice should be consistent throughout the customer experience, but marketers tend to look for easier wins.
Maintaining a consistent tone of voice across all types of written communication is essential. This introduction covers the basics of developing a written tone of voice for a brand.