Tag: Mad Men

The story of a book cover The story of a book cover

What happened when I tried to imagine a writing book without pencils on the cover.

Copywriting lessons from Mad Men Copywriting lessons from Mad Men

A great infographic from Copy Hackers on the copywriting wisdom of Don Draper.

The consumer is your husband The consumer is your husband

The lack of female creatives is bad news commercially as well as morally.

How to sell like Don Draper How to sell like Don Draper

The expertise of Don Draper in Mad Men shows us that making a sale is about appealing to customers through the most powerful emotional hooks – love and security as opposed to independence, creativity or popularity.