What a difference a word makes
How Boots shifted its values by adding one word to its brand tagline.
How Boots shifted its values by adding one word to its brand tagline.
A concise guide to writing a B2B website, yours to download in return for a tweet.
Posting intimate details of your children online violates their future privacy.
Why it’s worth knowing the rules of grammar, even if you plan to break them.
When it comes to friends, you’re better off saying ‘no’ than resenting the work you’ve done and destroying the friendship.
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Metaphors shape our thinking as well as our writing. Here are 20 often used in business.