Is hypnotic copywriting possible?
Could copywriting use the techniques of hypnosis and NLP to persuade the reader?
How to use metaphors in copywriting
Metaphors can make your meaning clearer, but they can also obscure it. This guide explains how to use them for more effective copywriting.
How to write compelling calls to action
Calls to action are an essential part of any marketing material or website. This guide explains how to identify your desired customer response, then craft a call to action to push readers towards action.
Let’s be honest
It’s almost standard practice to stretch the truth as far as we can in our marketing. But is it a good idea?
Language and racism
If we accept that ‘the meaning of a communication is the response that you get’, we must also accept that racism is in the mind of the listener, not the intention of the speaker
Copywriting is an art, not a science
Some of the things you might look for in a copywriter can’t necessarily be quantified or analysed, but still might make a big difference to your bottom line.
Marketing, copywriting and the instinct for balance
Politicians appeal to our instinct for balance with their change agendas. As a marketer or copywriter, you can do the same thing.