Eternal sunshine of the social site
Social sites like Twitter have a built-in bias towards larger networks, and positive sentiment. But is that really healthy?
How social media ruined our lives
Social media – so much to answer for. Here’s the case for the prosecution…
Divisive copywriting
Sometimes, striking the right tone of voice is about deciding who you care about – and who you don’t.
Google indexes the human mind
Google is to index our innermost thoughts, desires and memories, opening up exciting new functionality.
Behind the digital mask
It’s become the norm to create a shining online persona for ourselves. But should we look before we leap into self-promotion?
What business people really think of Twitter
Everyone’s on Twitter now. But what do the late adopters really think about it?
Could Twitter hurt your reputation?
Most people take a pretty relaxed attitude to the content they post at Twitter. But is this the right approach if you’re looking to promote yourself professionally online?
Companies should be themselves in social media
We deride Nestlé and Habitat for their social media fails. But should we really be so dismissive when we see genuine human emotions online?
Five ways to boast discreetly on Twitter
Shameless self-promotion might not endear you to your Twitter followers. So use these five proven techniques to burnish your rep without burning your bridges.